While it may be a silly ploy to get people in the doors buying more coffee, there is a certain kind of wisdom that can be gleaned from ‘Roll Up the Rim to Win’.
As in life, rolling up the rim is a game of chance, of sorts. Though when I described the practice of rolling up the rim to my mother as “low-risk gambling”, she made the assertion that it wasn’t because “you are buying something you want, ie: coffee. Therefore, it’s not like a lottery ticket where if you don’t win, you get nothing.” She’s right; hence why I describe it as low-risk; it’s like the pick-a-duck game at the fair– you win a prize every time. And even if you don’t in the case of the Tim Hortons cup, you still have your morning coffee. In life… sometimes things don’t work out the way you hope; but you always have something, right? Your family, your job, your significant other, a great song, a sunny day. You’re not risking anything by hoping.
As one is rolling up the waxy paper rim, there is this moment of “what if?” that spirals through one’s head. “What if I win the Toyota Matrix!?” you think to yourself, every single time, despite that you know very well the odds of doing so are astronomically low. What you typically get is “Please Play Again/Reessayez S.V.P.” It is a message that in the past month and a half, I have made peace with; it has gone from annoying, to moderately disappointing, to a typical part of my day. “Please play again” is a polite way of asking you to buy more coffee. And yet, it is so much more than that; it is telling you to continually strive for greatness, even if that greatness will only come to you 1 in 6 times. It tells you to appreciate what you’ve got, but never give up on the dream, never give up on that “what if?” moment that has your heart racing every single time your fingernail cracks that rim.
When you’re at your wits’ end and you simply feel you cannot go on, just remember: “please play again”. So that when “Win Coffee/Gagnez Un Cafe” appears instead, it is demonstrative of a little victory, a moment where you have indeed acheived something more, simply by “playing again”. It may not be a Toyota Matrix, but in life, we don’t always get the Toyota Matrix. Sometimes we get a barbeque; sometimes we get a mountain bike; sometimes we get a free coffee. And when we get a free coffee, after continually hoping for the best, that is enough. It is a little sparkle in an otherwise-ordinary day.